Delivery Hero / Subscriptions Rebrand & Revamp
Refreshing a 3-year old brand to revitalise user acquisition and promote retention
Lethargic, uninnovative, outdated. Market expansions no longer drive growth. With a reactive product roadmap, the subscription experience was always one step behind competitors.
"Subscribers can't tell if they're subscribers" — both emotionally and viusually.
Initially began as a design value setting exercise, it led to a recognition that differentiation is the way forward, supporting a brand refresh and revamp of existing experiences.
When
Q1-Q2 2024
Role
Product design, design strategy
Team
1 Design Lead
2 Product Designers
1 Product Lead
1 UXR
