Delivery Hero / Unsubscription Flow
Leveraging motion to slash cancellation rates and build design culture
User acquisition exploded after the subscription rebrand and revamp, but churn scaled too: 4 out of 10 subscribers leave every month.
To understand how to reduce churn, I dug deep into user research. Today, subscribers now have a personalised unsubscription journey that's tailored to their ordering habits and behaviour. It's built to be customisable and scalable.
When
Q4 2024
Role
Product design
Team
1 Design Lead
1 Product Lead
1 UXR
