Delivery Hero / Project Submarine
Leading deep discovery to fuel product roadmap with next-gen experiences
After a subscriptions rebrand and a revamp of existing experiences, the total subscriber count reached a new all-time high. Unfortunately, that's only slightly above from a previous ATH from 2 years ago. To continuously push this, I asked myself: what else can we solve?
I spearheaded a deep research project that meta-analysed every possible user study and data point in the organisation (dubbing it "Project Submarine"), leading to a landmark project that created 100+ opportunities with an ambition to reshape subscriptions as we know it.
When
Q1-Q2 2025
Role
Design leadership, user research, product design
Team
1 Design Lead
1 Product Designer
1 Product Lead
1 UXR
1 Data Analyst
